Strategic Marketing Director

Location: Remote (U.S.)
Department: Marketing & Growth
Reports To: CEO / COO
Employment Type: Full-Time

About the Role

The Strategic Marketing Director is responsible for developing and executing the marketing strategy that accelerates brand authority, drives revenue growth, and builds a predictable pipeline of leads, buyers, and partners. This role blends strategic leadership with hands-on execution across brand, content, digital marketing, demand generation, lifecycle marketing, and analytics.

You will be responsible for positioning the company as the category leader, building multi-channel marketing engines, and creating a cohesive brand experience that supports sales, partnerships, and long-term growth.

Key Responsibilities

Marketing Strategy & Leadership

• Own the company’s end-to-end marketing strategy, aligning it with business goals, the VTO, and quarterly Rocks.
• Translate the brand vision into actionable, measurable marketing plans.
• Lead long-range planning for brand growth, demand generation, and go-to-market initiatives.

Brand Positioning & Authority Building

• Strengthen the company’s position as the #1 trusted authority in its category.
• Oversee brand messaging, narrative development, and content strategy.
• Ensure consistent brand voice across all channels, collateral, and campaigns.

Demand Generation & Growth Marketing

• Build predictable lead-generation engines across paid, organic, referral, webinar, and channel networks.
• Own the top-of-funnel strategy—traffic acquisition, conversions, nurturing, and attribution.
• Develop, test, and optimize multi-channel campaigns (email, social, content, SEO, paid ads).

Content & Thought Leadership

• Lead development of high-value content: blogs, whitepapers, guides, webinars, email sequences, and video scripts.
• Support the CEO and leadership team in amplifying thought leadership and public visibility.
• Oversee editorial calendars, content workflows, and creative development.

Partnership & Channel Marketing

• Build and support key referral networks, channel relationships, and value-add partnerships.
• Design co-marketing, webinar collaborations, and ecosystem-building strategies.

Analytics, Reporting & Optimization

• Track and report on KPIs including lead flow, cost per acquisition, funnel conversion, campaign ROI, and engagement.
• Use data to refine messaging, target audiences, and marketing spend.
• Implement marketing automation and systems to scale operations.

Team Leadership & Cross-Functional Collaboration

• Manage external agencies, contractors, and internal marketing contributors.
• Partner closely with Sales, Product, and Operations to ensure message alignment and shared KPIs.
• Build and standardize marketing processes, tools, and documentation.

Required Qualifications

• 7+ years in marketing, with at least 3 years leading marketing strategy or directing a marketing team.
• Demonstrated success building and scaling multi-channel marketing engines.
• Strong background in digital marketing, growth strategy, and demand generation.
• Deep experience with content strategy, brand storytelling, and thought leadership.
• Data-driven mindset with experience building dashboards and managing KPIs.
• Exceptional communication, leadership, and project management skills.
• Comfortable in fast-moving, entrepreneurial, or startup environments.

Preferred Experience

• Experience in B2B services, consulting, finance/legal/professional services, or SaaS.
• Familiarity with EOS (Entrepreneurial Operating System).
• Experience building marketing functions from the ground up.
• Strong understanding of marketing automation, CRM, and analytics platforms.

What Success Looks Like

• A clear, cohesive marketing strategy aligned to revenue targets.
• Predictable inbound and outbound lead flow supporting sales goals.
• Strong, consistent brand presence and authority positioning.
• High-performing campaigns with measurable ROI.
• Scalable systems, processes, and marketing operations.
• A motivated, high-output marketing team (internal and external).

Strategic Marketing Director

Location: Remote (U.S.)
Reports To: CEO / COO
Type: Full-Time

About the Role

The Strategic Marketing Director is responsible for leading all marketing strategy and execution to accelerate growth, strengthen brand authority, and build a predictable pipeline of leads and partners. This is a highly strategic, hands-on role that combines brand, content, digital marketing, and demand generation.

Key Responsibilities

• Develop and own the company’s marketing strategy aligned to revenue and growth goals.
• Drive demand generation across paid, organic, content, email, and webinar channels.
• Strengthen brand positioning and ensure consistent messaging across all platforms.
• Lead thought leadership, content strategy, and amplification for executives.
• Manage marketing operations, analytics, campaign performance, and reporting.
• Oversee contractors/agencies and collaborate with Sales and Operations.
• Build scalable marketing processes, systems, and playbooks.

Requirements

• 7+ years of marketing experience, with leadership in strategic or growth marketing.
• Strong background in digital marketing, demand generation, and content strategy.
• Demonstrated ability to build and execute multi-channel marketing plans.
• Data-driven, analytical, and comfortable owning KPIs.
• Excellent communicator and project leader; thrives in fast-paced environments.

Success Looks Like

• Clear marketing strategy driving measurable growth.
• Predictable lead flow and improved funnel performance.
• Strong brand presence and industry authority.
• High-performing campaigns with positive ROI.
• Efficient, scalable marketing systems and processes.

Job Type: Full-time

Pay: R32 000,00 per month

Work Location: Remote