About Us

Premium Invention is a fast-growing Canadian security technology company specializing in high-performance solar-powered 4G/WiFi security cameras. Since 2019, we have served thousands of property owners across North America and internationally. Our products are used in off-grid environments such as farms, cabins, construction sites, and remote properties.

We are expanding rapidly across Shopify, Amazon, BestBuy, Walmart, and multiple global regions. We hire only top-tier performers who take ownership, move with speed, and produce work that directly contributes to revenue and brand trust.

Role Overview

We are seeking a Senior Conversion Copywriter with strong experience in eCommerce, technical products, and high-ticket funnels. This role is responsible for shaping our brand voice and producing persuasive, high-performing copy across product pages, email flows, blogs, SEO content, and social channels.

The ideal candidate is a clear, accurate, psychologically astute writer who can translate complex technical features into simple, compelling customer value. You must be comfortable working in a fast-paced environment and collaborating with design, product, marketing, and PR teams.

This is a full-time, long-term remote position.

Key ResponsibilitiesWebsite & Landing Page Copy

• Write high-converting product pages for new and existing SKUs.
• Explain technical camera features in clear, simple, persuasive language.
• Create structured copy for benefits, features, FAQs, objections, comparison tables, and value propositions.
• Assist CRO and website teams in refining messaging for conversion rate growth.

SEO & Topical Authority Content

• Produce 2–4 long-form SEO articles per week targeting high-value keywords.
• Write comparison guides, technical deep dives, and buying guides.
• Build topical clusters related to solar cameras, off-grid security, home surveillance, farm security, AI detection, and more.
• Optimize content for EEAT and AI-ranking best practices.
• Support PR with research-based authority content.

Persona-Based Messaging & Trust Building

(Discussed in detail during interview)

• Identify common objections and craft messaging that reinforces brand trust.
• Understand community tone and avoid “marketing voice.”

Email & Retention Copy

• Write campaign emails and long-term automated flows (welcome, abandoned cart, post-purchase, cross-sell, winback).
• Improve open rates, CTR, and revenue per recipient through strong hooks and structured messaging.
• Develop email storylines for product launches and seasonal campaigns.

Short-Form & Social Copy

• Write concise scripts, captions, hooks, and micro-content for TikTok, Instagram, Facebook, and LinkedIn.
• Support the creative team with ad hooks and content prompts.

Launch & Product Marketing

• Prepare copy for new product launches: landing pages, educational guides, email sequences, ad angles, and customer explanation pages.
• Understand buyer psychology for high-ticket hardware and apply it consistently across all channels.

Qualifications & RequirementsEssential

• Native-level English writing ability.
• Minimum 3 years of eCommerce conversion copywriting experience.
• Experience writing for technical products (hardware, IoT, security, smart home, or similar).
• Strong understanding of buyer psychology, problem–solution frameworks, and persuasive copy structures.
• Ability to produce high volumes of clear, accurate, conversion-driven content weekly.
• Proven experience writing SEO-optimized articles with EEAT principles.
• Ability to collaborate with growth, design, CRO, and PR teams.
• Strong attention to detail and ability to simplify complex information.

Preferred

• Experience writing for security cameras or related technology.
• Experience with Shopify, Klaviyo, Amazon listings, PR-driven content, or persona-based messaging.
• Understanding of high-ticket DTC funnels.

Compensation

• Competitive monthly salary (South Africa market range).
• Performance-based bonuses tied to improvements in SEO ranking, email performance, and website conversion.
• Full-time remote position.

How to Apply

Please submit:

• Portfolio with landing pages, blog samples, and email copy (technical or hardware preferred).
• Your CV.
• A short cover note explaining why you are a strong fit for technical eCommerce copywriting.

Job Type: Full-time

Pay: R45 000,00 – R70 000,00 per month

Work Location: Remote

---

APPLY HERE

---