Sales Representative (Legal Tech) – Remote South Africa | Laws. Africa Jobs

About the Role

Laws. Africa is hiring a results-driven sales representative in South Africa to grow LawLibrary.org.za, a leading legal research platform. This role focuses on outbound B2B sales, including prospecting, lead generation, product demos, and closing deals with legal professionals and institutions.

If you have experience in legal technology sales, SaaS sales, or professional services sales, this is an opportunity to join a fast-growing startup and directly impact the adoption of legal research tools across South Africa.

About LawLibrary South Africa:

LawLibrary SA is a trusted online legal research tool used by

• Legal practitioners and law firms

• Law students and academics

• Government departments and public institutions

With over 1 million annual users, the platform supports access to accurate, up-to-date legal information, strengthening the rule of law, business operations, and human rights initiatives in South Africa.

Key Responsibilities

• Develop and execute the sales strategy for LawLibrary SA

• Identify and engage prospective clients (law firms, attorneys, legal institutions, and associations)

• Conduct product demos and sales presentations (virtual and in-person)

• Convert leads into paid subscriptions (individual and enterprise)

• Build and manage a sales pipeline using CRM tools

• Collaborate with leadership to align sales goals with product strategy

• Provide insights on customer feedback, pricing, and positioning

• Represent the brand at meetings, events, and partnerships

• Maintain accurate sales reporting and performance tracking

Work Environment

• Fully remote sales role in South Africa

• Startup culture with high ownership and accountability

• Clear KPIs and sales targets

• Collaborative work with leadership and product teams

• Focus on long-term client relationships and trust

Requirements

• 2+ years of sales experience (required)

• Proven success in B2B sales or SaaS sales

• Experience selling legal tech, legal research tools, or professional services (preferred)

• Strong ability in outbound sales (cold calling, email outreach, follow-ups)

• Excellent presentation and demo skills

• Clear and confident communication skills

• Ability to explain technical or legal products effectively

• Strong organisation and pipeline management skills

• Self-motivated and comfortable working independently in a remote environment

• Knowledge of the South African legal industry (advantage)

• LLB or legal background (beneficial but not required)

• Based in Gauteng, South Africa, with willingness to travel when required

Why Join Laws? Africa?

• Be part of a high-growth legal tech startup

• Shape the future of digital legal research in South Africa

• Work with a mission-driven team supporting access to justice

• Opportunity to directly impact sales growth and strategy

Target Keywords Included

• Sales Representative South Africa

• Legal Tech Sales Jobs

• SaaS Sales Jobs South Africa

• Remote Sales Jobs Gauteng

• Legal Research Platform Sales

• B2B Sales Representative