Requirements:

• 2+ years of experience in B2B email marketing and campaign management
• 3+ years of experience in Hubspot marketing automation best practices
• Experience in managing large lists and organizing them into precise segments within HubSpot.
• Strong analytical skills, with the ability to interpret data to make informed decisions
• Great English communication skills (written and verbal)
• Strong B2B communication skills and ability to create engaging email content
• Knowledge of various other marketing channels, including Linkedin, Google, SEO/SEM, display advertising with an emphasis on modern approaches
• Ability to work CET (Central European Time)

Responsibilities:

• Manage all nurture campaigns in Hubspot, and ensure that prospects are nurtured throughout the entire funnel.
• Build out all segmentation and sequencing to deliver personalized messages to prospects based on their persona, preferences, and behavior.
• Create new email campaigns, including A/B tests on subject lines, content, audience segmentation, etc.
• Conduct ad hoc research projects into the digital landscape, including identifying subject matter experts and other influencers
• Set up and optimize Google Ads and LinkedIn campaigns.
• Monitor and analyze KPIs to assess the effectiveness of digital marketing efforts and make data-driven recommendations for improvement.
• Liaise with company content writers to create weekly posts for social media platforms.
• Audit, maintain, and improve SEO, including keyword research.